Our journey began in our first store in Monterey, CA, where we started accepting IWC, Rolex, Omega, Panerai and more fine watches as trade-ins for Leica, Hasselblad, Linhof, Nikon, and other fine photographic equipment. The high-quality equipment we dealt with often secured a substantial return on investment for our customers, making a transition from, say, an IWC Chronograph to a Leica M appealing. This practice continued for years in a sort of "If you know, you know" scenario. In 2019, we noticed an increase in interest in our watch dealings, prompting us to formalize this side venture with the launch of C.W. Watch Shop, offering a curated collection of pre-owned fine watches.
In 2021, we extended our offerings by partnering with two independent watch brands that align with our commitment to fine tools. We added Fortis Watches from Gretchen, Switzerland, known for creating ultra-durable tool watches for real aerospace missions and their rich history. We also introduced Damasko, a small German independent watchmaker, which compensates for its lack of marketing presence with robust and expertly constructed watches.
Today, we offer a broad selection of new and pre-owned watches, along with accessories, catering to both watch enthusiasts and photographers in our stores and online.